Introducing our Programmatic Micro-segmentation & Audience Building feature, powered by Dripcel's technology to help your marketing and analytics teams precisely target the right people. Boost your ROI by up to 80% in the first month with smarter, automated audience segmentation based on your contacts' behavior, demographics, purchasing patterns, and more.

Once activated, visit Predictions -> Micro-segments for predictions and actions.

Visit Add-ons -> Micro-segmentation analysis & audience building to activate this invaluable feature.